Afrobeat icon 2Baba has officially turned a new page in his legendary career with the announcement of a brand-new management team.
Taking to Instagram, the music legend — born Innocent Ujah Idibia — shared the news with fans, signaling a bold step forward for his brand in the ever-evolving African entertainment industry.
In a joint press statement, the new team praised 2Baba’s three-decade reign in the music scene, celebrating his role in redefining Afro-pop and paving the way for countless artists both in Nigeria and beyond.
“This exciting transition marks a major chapter in the journey of 2Baba,” the statement read. “The new management team has been carefully curated to reinvent and elevate every aspect of his career — from music to global collaborations, branding, and beyond.”
With a career rich in timeless hits, powerful advocacy, and unmatched artistry, 2Baba's legacy is far from over. His team emphasized their mission: to not only honor the past but push boundaries and unlock new opportunities locally and internationally.
Speaking about the development, the African Queen hitmaker expressed optimism and confidence in the new direction.
“I’m truly excited about this chapter. Growth requires change, and this team gets the vision,” 2Baba said. “We’re not just holding on to the legacy — we’re creating new magic.”
The revamped team is made up of industry heavyweights in music, branding, and entertainment law, and they’ve vowed to stay grounded in authenticity, excellence, and social impact.
“2Baba remains a powerful voice across Africa and the diaspora, driven by purpose and creative excellence,” the statement concluded.
