Nollywood star Chioma Akpotha and several others have expressed their disappointment with Netflix for releasing the trailer of Femi Adebayo’s upcoming film, Seven Doors, ahead of the producer’s schedule.
Femi Adebayo, the creator of the critically acclaimed Jagun Jagun, had been building excitement among his fans by sharing teaser snippets of his new project on Instagram. These snippets, dubbed "doors," left fans eagerly awaiting each reveal. However, Netflix surprised everyone by releasing the full trailer on its platform before Femi completed his promotional rollout.
The unexpected move sparked outrage, with many fans and colleagues taking to social media to call out Netflix for disrupting the producer’s marketing strategy.
Chioma Akpotha didn’t hold back, commenting on the official Netflix Naija Instagram page:
“@naijaonnetflix Guys, what the heck! Don’t you understand timing? @femiadebayosalami had created a buzz with his teasers, and people were hyped up. Then you went ahead and released the full trailer here? JUST LIKE THAT?! Strategy is key, people. Come on!”
Another fan, @kollatunez, quipped, “Netflix didn’t even chill for Femi to open the fifth door on his page.”
Meanwhile, @nollywoodcitadel wrote, “Why the rush? Femi Adebayo hadn’t finished unveiling the 7 doors (teasers), but Netflix already uploaded the full trailer. Not cool!”
Fans of Femi Adebayo recalled his previous blockbuster, Jagun Jagun, which premiered on Netflix to widespread acclaim. Critics praised its storytelling, visuals, and production quality, cementing Adebayo’s reputation as a masterful filmmaker.
Following the success of Jagun Jagun, Femi expressed his gratitude to fans and colleagues for their overwhelming support while urging viewers to avoid spoilers. He emphasized the importance of preserving the experience for those who hadn’t yet watched the film.